How to not design a newsletter experience

Creating great user experience doesn’t stop on your website or an app only. It goes way above reaching other aspects of your brand, positioning, marketing. The great user experience is complete when all puzzles of your company presence work great together and provide the amazing experience for the user. That includes email marketing which I’m talking about today.

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How to format text on your small business website to increase readability

There was a lot said about websites readability so far, but it is still common to find small and medium business websites, like yours, with a poorly designed copy.  I mean – too long copy written with a too small font which you haven’t changed since 5 years. I wonder when you wake up finally to realise that you lose traffic?

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Importance of UX Design strategy for the modern business online presence – video from the presentation

Last week I had a pleasure to speak on the Central Lancashire Business Club Event about the importance of UX Design in the modern business online strategy. Luckily, my best friend offered to record the presentation. So now, if you have missed that on live you have a chance to catch up.

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