Let’s put it straight, you as and I enjoy all benefits offered on a sign into service: £50 Amazon voucher, discount for the second purchase, money for recommending to friends. That is additional value and the sign in the experience that rock.
But what happens when you want to cancel the service?
Continue reading “EE made my leaving experience so easy that I like them even more”
There is a man behind every logo and every website. There is a team of people delivering your excellent service or product. When everybody else can see only your website’s landing page, you work hard to make them happy. So why don’t you show it off?
Continue reading “Make the business website more human and win your competition”
My client emailed me last week saying that the design for his website I have prepared has too much white. He stated that it looks empty like he has nothing to say and ordered to decrease the amount of white space. Was it any good decision?
Continue reading “There is too much white space on my website, so it looks empty.”
Last Tuesday (11th April) I had a pleasure to speak about user experience design (UX design) to a group of 40+ local business owners and representatives. Today after the emotions came down, and I acted on all tweets, it’s time for a quick review.
Continue reading ““Let me buy from you easy” – thoughts after my UX design presentation.”
I have planned to finish my new website by the end of January. Well, it’s the end of the March, and the website is still in the temporary form.
Did I fail?
Wasn’t I concentrated enough?
Or was it something else?
Continue reading “Minimum viable product approach for the business website”
Creating great user experience doesn’t stop on your website or an app only. It goes way above reaching other aspects of your brand, positioning, marketing. The great user experience is complete when all puzzles of your company presence work great together and provide the amazing experience for the user. That includes email marketing which I’m talking about today.
Continue reading “How to not design a newsletter experience”
There was a lot said about websites readability so far, but it is still common to find small and medium business websites, like yours, with a poorly designed copy. I mean – too long copy written with a too small font which you haven’t changed since 5 years. I wonder when you wake up finally to realise that you lose traffic?
Continue reading “How to format text on your small business website to increase readability”
Last week I had a pleasure to speak on the Central Lancashire Business Club Event about the importance of UX Design in the modern business online strategy. Luckily, my best friend offered to record the presentation. So now, if you have missed that on live you have a chance to catch up.
Continue reading “Importance of UX Design strategy for the modern business online presence – video from the presentation”
Why 5 years old kid knows more about simple communication than an adult website owner? Because the kid to get a sweetie is using only 5 words. The website owner to get a user interested with his product is using 60 words. Who is easier to listen then?
Continue reading “What can kids teach you about the website communication?”
New Year resolution is the biggest scam ever. Yes, I said it. But think about it – have you ever kept going to the gym for the whole year, or did you eventually quit smoking, lost weight? If you did, then, well, congrats because you are one out of the millions who didn’t.
Continue reading “Productivity 2.0 – the New Year Resolution which doesn’t suck”