Let’s put it straight, you as and I enjoy all benefits offered on a sign into service: £50 Amazon voucher, discount for the second purchase, money for recommending to friends. That is additional value and the sign in the experience that rock.
But what happens when you want to cancel the service?
Continue reading “EE made my leaving experience so easy that I like them even more”
Last Tuesday (11th April) I had a pleasure to speak about user experience design (UX design) to a group of 40+ local business owners and representatives. Today after the emotions came down, and I acted on all tweets, it’s time for a quick review.
Continue reading ““Let me buy from you easy” – thoughts after my UX design presentation.”
Creating great user experience doesn’t stop on your website or an app only. It goes way above reaching other aspects of your brand, positioning, marketing. The great user experience is complete when all puzzles of your company presence work great together and provide the amazing experience for the user. That includes email marketing which I’m talking about today.
Continue reading “How to not design a newsletter experience”
There was a lot said about websites readability so far, but it is still common to find small and medium business websites, like yours, with a poorly designed copy. I mean – too long copy written with a too small font which you haven’t changed since 5 years. I wonder when you wake up finally to realise that you lose traffic?
Continue reading “How to format text on your small business website to increase readability”
Last week I had a pleasure to speak on the Central Lancashire Business Club Event about the importance of UX Design in the modern business online strategy. Luckily, my best friend offered to record the presentation. So now, if you have missed that on live you have a chance to catch up.
Continue reading “Importance of UX Design strategy for the modern business online presence – video from the presentation”
Why 5 years old kid knows more about simple communication than an adult website owner? Because the kid to get a sweetie is using only 5 words. The website owner to get a user interested with his product is using 60 words. Who is easier to listen then?
Continue reading “What can kids teach you about the website communication?”
Look at the contact form on your website. Count, how many types of information you require from the user? How many of them are mandatory? Name, surname, email, phone, address, company name, message, captcha. The list of crimes is long. Today, we are going to destructure bad contact forms into pieces.
Continue reading “How to stop harming your business website contact form”
Everything you may have heard about User Experience so far it’s only a top of the iceberg, a drop in an ocean. All that is just an entry to the huge area of expertise. User Experience is a discipline which evolves along with us. And we need to keep learning to be able to notice any changes.
If you have not heard anything about user experience design so far, then please allow me for a quick recap.
Continue reading “What is UX and what does it mean for website owners”
OK, it’s time to start again! Now I have more experience, more knowledge, new skills and it’s all super awesome! It’s time leave the old school graphic design and print design behind! Now is the time of User Experience design, User Interface Design, Digital Design, Product Design and productivity. It’s time for a change.
Continue reading “Effective is back! I’m back with new tips for you from UX and web design area!”