How to not design a newsletter experience

Creating great user experience doesn’t stop on your website or an app only. It goes way above reaching other aspects of your brand, positioning, marketing. The great user experience is complete when all puzzles of your company presence work great together and provide the amazing experience for the user. That includes email marketing which I’m talking about today.

Continue reading “How to not design a newsletter experience”

How to format text on your small business website to increase readability

There was a lot said about websites readability so far, but it is still common to find small and medium business websites, like yours, with a poorly designed copy.  I mean – too long copy written with a too small font which you haven’t changed since 5 years. I wonder when you wake up finally to realise that you lose traffic?

Continue reading “How to format text on your small business website to increase readability”

Importance of UX Design strategy for the modern business online presence – video from the presentation

Last week I had a pleasure to speak on the Central Lancashire Business Club Event about the importance of UX Design in the modern business online strategy. Luckily, my best friend offered to record the presentation. So now, if you have missed that on live you have a chance to catch up.

Continue reading “Importance of UX Design strategy for the modern business online presence – video from the presentation”

What is UX and what does it mean for website owners

Everything you may have heard about User Experience so far it’s only a top of the iceberg, a drop in an ocean. All that is just an entry to the huge area of expertise. User Experience is a discipline which evolves along with us. And we need to keep learning to be able to notice any changes.

If you have not heard anything about user experience design so far, then please allow me for a quick recap.

Continue reading “What is UX and what does it mean for website owners”

Effective is back! I’m back with new tips for you from UX and web design area!

OK, it’s time to start again! Now I have more experience, more knowledge, new skills and it’s all super awesome! It’s time leave the old school graphic design and print design behind! Now is the time of User Experience design, User Interface Design, Digital Design, Product Design and productivity. It’s time for a change.

Continue reading “Effective is back! I’m back with new tips for you from UX and web design area!”